Sleek, unique design for Go! pet food packaging
Las Vegas, Nev., August 2, 2016 – With the knowledge that consumers are increasingly demanding sustainability, transparency and organic ingredients in their pet food, and scrutinizing more than ever for quality and safety, Petcurean today announced GATHER. GATHER is a new category of pet food crafted from certified, organic, non-GMO and sustainably produced ingredients. The recipes are perfectly blended and balanced to provide dogs and cats with premium quality, natural nutrition and are free from rendered ingredients.
New on Petcurean’s Go! website:
“Our GO! pet food lineup just got a protein boost. When our customers asked for a recipe with more meat protein, Petcurean answered with new GO! FIT + FREE grain free recipes for Puppy, Adult and Senior life stages. They’re packed with pure protein power!”
The new generation of chef-inspired pet foods accounts for no more than 5 percent of the pet-food market, but the market is big. Retail sales of dog and cat food exceeded $19 billion in 2011, according to the market research company Euromonitor International. Also, profit margins in what is sometimes called the super-premium category, a fuzzily defined niche that embraces natural, organic and gourmet pet foods, can reach 40 percent, compared with 30 percent for premium brands and 20 percent for standard brands.