Doc Ackerman's Pet Products - Specialty Products
Nearly 20 years ago, John Gordon and Scott Whipple were working in independent pet retail when they say they realized brands weren’t supporting independent retail like they once had. The two had a vision to create a pet specialty product that would bring customers back to pet specialty stores—and keep them coming back for more. This vision led to Gordon and Whipple co-founding CANIDAE Natural Pet Food Company.
Lange concluded by saying that, for all these pet food specialty products, the industry should monitor how premium is trending compared with value natural going forward.